What’s behind the fact that 2 out of 3 Paraguayans choose ueno bank?
Today, 2 out of 3 Paraguayans choose ueno bank. Behind that figure are more than 3 million
clients across the country, each with their own stories, priorities, and everyday decisions.
This reach is reflected in the daily use of its services. ueno bank processes more than 3 million transactions a day, averaging over 2,000 transactions per minute, while more than 48,000 new customers join each month. These are individuals, families, entrepreneurs, and
businesses who find in ueno a simple and accessible way to pay, transfer funds, save, access credit, or manage their finances.
ueno bank’s growth has also enabled more Paraguayans to access new financial opportunities. Through Plan U, more than 90,000 people have re-entered the formal financial system. Through Che Róga Porã, more than 2,000 families have already received financing, helping them take steps toward owning their first home. In addition, more than 500,000 families have benefited from cashback programs since the beginning of the year, providing additional value on their everyday purchases.
This relationship extends across generations. More than 33,000 children and young people have already activated ueno kids, taking their first steps in saving and learning to manage money responsibly. More than 26,000 also make payments using QR codes. Meanwhile, more than 256,000 senior customers are part of the ueno bank community, including over 32,000 IPS pensioners who choose the bank to receive their pension payments, carry out transactions, and access benefits and personalized service.
That is the story behind “2 out of 3,” ueno bank’s new campaign: putting a number into perspective and showing what it represents — a connection that spans generations, needs, and aspirations, and has become part of the everyday lives of millions of Paraguayans.
Because some things are uniquely ours. As Paraguayan as using ueno.
clients across the country, each with their own stories, priorities, and everyday decisions.
This reach is reflected in the daily use of its services. ueno bank processes more than 3 million transactions a day, averaging over 2,000 transactions per minute, while more than 48,000 new customers join each month. These are individuals, families, entrepreneurs, and
businesses who find in ueno a simple and accessible way to pay, transfer funds, save, access credit, or manage their finances.
ueno bank’s growth has also enabled more Paraguayans to access new financial opportunities. Through Plan U, more than 90,000 people have re-entered the formal financial system. Through Che Róga Porã, more than 2,000 families have already received financing, helping them take steps toward owning their first home. In addition, more than 500,000 families have benefited from cashback programs since the beginning of the year, providing additional value on their everyday purchases.
This relationship extends across generations. More than 33,000 children and young people have already activated ueno kids, taking their first steps in saving and learning to manage money responsibly. More than 26,000 also make payments using QR codes. Meanwhile, more than 256,000 senior customers are part of the ueno bank community, including over 32,000 IPS pensioners who choose the bank to receive their pension payments, carry out transactions, and access benefits and personalized service.
That is the story behind “2 out of 3,” ueno bank’s new campaign: putting a number into perspective and showing what it represents — a connection that spans generations, needs, and aspirations, and has become part of the everyday lives of millions of Paraguayans.
Because some things are uniquely ours. As Paraguayan as using ueno.
