ueno bank is the first bank in Paraguay and one of the first banks in Latin America to integrate Claude for Salesforce into its operations, combining Anthropic’s artificial intelligence capabilities with the Salesforce ecosystem to continue transforming the way its teams work, make decisions, and serve customers.

The integration will progressively bring these capabilities to areas such as customer service, commercial, operations, and products, enabling teams to consult and analyze strategic information, gain greater context, and make decisions more quickly.

For customers, this evolution is intended to translate into an increasingly personal and relevant experience. The goal is to make better use of information and artificial intelligence to reduce generic interactions, connect each person’s needs more precisely with the solutions available to them, and enable faster responses.

More than simply adding a new tool, the initiative aims to transform the way the bank operates, with less time spent searching for information and more time understanding and addressing needs.

This step builds on an innovation journey that ueno bank has already been developing and extends personalization beyond the app to the teams and processes behind every customer interaction.

With this, the bank aims to continue advancing toward banking that is simpler to access, more useful for decision-making, and increasingly tailored to each person’s needs.