The recognition, awarded by the Paraguayan Advertisers Association based on market research, highlights the brands with the highest levels of consumer preference, usage, and recall.

ueno bank was named 2026 Brand of the Year in the latest edition of the Brand Ranking organized by the Paraguayan Advertisers Association (CAP). For the past 14 years, the annual initiative has recognized brands that stand out for consumer preference, usage, and recall in the Paraguayan market.

The distinction is based on the results of an independent study conducted by market research firm METRO, which surveyed 1,800 consumers and 250 companies nationwide. The results reflect participants’ preference for ueno bank in the Card Issuer category.

For ueno bank, this recognition reflects the trust of its customers and marks another milestone in the institution’s journey. Building on this achievement, the bank remains committed to strengthening its value proposition, driving innovation, and contributing to economic development and financial inclusion across Paraguay.